This work was part of a launch campaign for a new Butterfinger product, Butterfinger Crisp. The new bar was meant to appeal to customers who didn't enjoy the intense crunchiness and perceived heaviness of the original Butterfinger candy. This campaign sought to maintain the out of the ordinary character of the Butterfinger brand with surreal imagery that also conveyed the key message about the lightness of the new product.

Edy's/Dryer's tapped us to launch their new bite sized ice cream treat, Dibs. The unique new form of the product was meant to allow Edy's/Dryers to compete with products outside the traditional ice cream category, but it was important that consumers still understood this was an ice cream product. So we set up Dibs against traditional ice cream treats to show how different and innovative Dibs were.

Chocolatier was a new baking chocolate from Nestlé aimed at serious home bakers who made gourmet desserts. With a higher cacao content, it was a more premium brand than other baking chocolate produced in this country.